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A good search description  helps in SEO and it also prompts searchers to click on the search result. These  lead to more traffic, especially targeted traffic (Traffic is called targeted traffic when it consists of visitors who are interested in that type of content.)  On another post on this subject I have written more about the importance of description meta tag and how to put it on blogs. In the present posts, let us learn to make a good, useful search description. What is a good description meta tag    Like other forms of meta tags on a website, description meta tag should also be crisp, small. Blogger says, it should not be bigger than 150 characters (including spaces). So, you need to put all that you want to say about the blog / post in this size limit. It should summarise the subject of the post or pick up the most important highlight(s) of the content. It should give facts that the first lines of post will not have. It may also have fa...

Updated: November 2020 In another post, we discussed how to give blog posts a SEO-friendly URL while giving them an attractive title that visitors see. In the present article, we'd discuss how to easily put a description to the post so that it gets more search engine visibility and search relevance.  You might have noticed that when you search something on Google,  you get not only the links to the search results but also a snippet  under each of them. That snippet tells more on the search result.  The snippet or brief  description comes either from a description manually given by the creator of the webpage or Google picks it up from what it finds on that webpage.  It should be obvious that when Google makes the snippet, it is usually the text at the top of the webpage, which may not always describe the subject well. So, it is highly desirable that we give a description to each post. This description is linked to the blog post and is different from the ...

It is always good to give catchy, attractive titles to posts. However, such titles often do not suite the purpose of search engine optimization (SEO). You should therefore write an attractive title for visitors while composing another title for search engines. The second one has to be matter-of-fact and search engine friendly in terms of keywords. Due to this, this title is most often boring to read, and so should not be seen by visitors. If you think this duplicating of titles is a bad practice, let's assure you that this is a legal trick, and in fact encouraged by Google and Wordpress, the two blogging platforms that account for over 80% of all blogs. We’d discuss how to apply two titles to Blogger and Wordpress blogs. If you have an independent blog that you tweak through some other CMS or by yourself, you need to change meta tags [In that case you already know more than us ;) ] Post heading and permalink in Blogger Blogger gives an easy option to implement a post title...