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In the first post in this 2-post series on ideal length of blog posts, we discussed how long posts work better towards authority and SEO as compared to short posts. We also discussed how quality matters more than the size of posts. In the present one, we'd discuss in what situations, writing a series is better than one long post, and how it is a win-win idea in certain cases.  Before we go any further, let's be sure of what we are discussing he re . Technically, one dirty joke a day on the blog also is a post series, but we are dealing here with series of valuable posts around a central theme. Why should I break my long post into a series when it serves great value as a single post? We'd draw your attention to what we said in the last post in favor of short posts. In brief, in this age of short attention and smart phones, small posts have a better chance to be read, shared and commented upon. So, if your post is long it has an inherent disadvantage in terms of quic...

Bloggers who want to grow fast with little effort often copy successful bloggers. Copying is not limited to images or passages but headings and titles too.  We were asked a question on Quora recently 'Can I use the same blog post title that's been already used by someone?' When we visited the original question, we found 5 answers, 4 of them supporting the idea of copying others' titles. Two of them added caution but yes, they started with supporting it. Why not, you might say. After all, it takes energy to make catchy titles . Sometimes you don't get great expressions even after trying for days. If you see a superb title used by somebody, why not use that? After all, just copying the title/ headline cannot be called plagiarism . As ethical bloggers, we can't support that. Forget the moral/ ethics part, the practical cost of copying others' titles is also much more than the intended benefits. One, you lose confidence in your capacity to write mar...