Blogging report 2017: better content, well promoted, more professional...
This post is on a study by Orbit Media on the state of blogosphere in 2017 in terms of use of blogging. They have based their findings on the basis of responses from 1377 blogger to 11 questions. Summary of findings: 1. Bloggers now take more time in composing blog posts than before. The time spent on creating a blog post has been found to be increasing over years since 2014. Now a blogger spends 3 hours 20 minutes on an average in creating a post. In addition, the number of bloggers who spend over 6 hours in composing a post has more than trebled over the last four years and they have said, they get 'strong results' by posting big! 2. Most bloggers post weekly or around that, and the overall frequency has gone down. But it is not that the drop in frequency gets good results even when the content is big. Frequency matters in getting good results, bloggers report. 3. More bloggers are using editing support than before. 4. The size of blog posts now averages 1142