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I am writing this short post prompted by questions blogger friends have asked about using traffic services from Fiverr. If you don't know, Fiverr is one of the sites that sell services at a cheap price. As the name suggests, most of the offers here are for 5 dollars. There are thousands of people selling a poster, a passage editing service, a SEO plan, a web-audit... for $5 or its multiples. There are many others including FoverUp, GigBucks and Zeerk and SEOClerks. On such penny-offer websites, a large number of people offer 'gigs' to do 'genuine' and 'proven' SEO and increase 'relevant' traffic manifold in a short time. They give hundreds of testimonials of 'satisfied' customers.  I would request you to NOT fall for such offers, which look attractive because of claims and the very low price charged. The claims are mostly false and testimonials are mostly procured by force or are outright fake. Their claim of having sites with 'P...

      What does "canonical" mean?     In simple English, canonical means what is according to canon or rule. That means what is authoritative. Canonical URL is more equal among equals. In website/ search engine optimization terms, canonical has a similar connotation: the URL that you take as most authoritative out of many that point to the same web page.For example, the following URLs may refer to the same website: www.xyz.com, xyz.com, xyz.com/index.html, xyz.com/home.asp, xyz.com/index.htm, www.xyz.com/, https://www.xyz.com. In addition, one could be maintaining two websites with similar content but differing in some respects; in this case there would be two distinct URLs but with same content. Modern websites that are dynamic/ code-driven create a variety of URL paths, all referring to the same webpage, that result in dozens of URLs.  Why is canonicalization necessary?     When the same website can be reached in differe...