Semantic search vs keyword search: what has changed in the way SEO is done
Semantic Search vs keyword search This expression ‘semantic’ is often heard when people discuss latest SEO practices. It is said that modern search engines are capable of semantic search. If you are new to blogging/ web technology, SEO is search engine optimization or actions that help web pages in being shown high on search results. To de-jargonize ' semantic ', let's see the simple dictionary meaning of this word. This word means ‘relating to meanings of words and phrases ’. So, big search engines like Google and Bing do not look at a word or phrase blindly but try to find the true meaning of the word/ phrase used in search query . That's it: semantic search = search based on understanding the meaning of search terms. Though semantic web was conceived around 2003, it was not until 2013 that the concept was used effectively by search engines. In that year, Google came with its Hummingbird algorithm update and changed the way search was carried out by the search ...